CLIENT

McDonald’s

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BAGTRAY

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Fast food is about more than just burgers. Since McDonald’s is always looking for ways to serve their customers better, we decided to go off-brief and give them a little contribution with a design idea.

CLIENT

Amnesty

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CAKES

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Amnesty International wanted to create an outdoor campaign to raise awareness of the 60th anniversary of the Universal Declaration of Human Rights. We thought the date deserved more than just a celebration, it deserved a call-to-action.

CLIENT

Pampers

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MY PERFECT FIT

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Did you know it’s usually the wrong diaper size that causes leaks and blowouts — not the quality of the diaper? To help parents with that, we developed a digital tool that tracks a baby’s development and always suggests the right size and model.

CLIENT

Loop

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ALL IN THE MUSIC

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We promoted a sound studio by narrowing our audience and creating a campaign that spoke directly to creatives in the advertising world — right when the message would resonate most.

CLIENT

Nivea

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NIVEA SUN

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Who better to vouch for our Nivea Sun cream than those who spend their lives creating art and doing sports outdoors? This insight inspired our campaign, which led us to partner with a few influencers in Brazil for a series of social media videos.

CLIENT

Pampers

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WHISPERED DREAMS

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Magic happens when softness and dryness meet. It’s this combination that makes Pampers diapers truly special and unique. We want to let babies sleep. We want to let them dream — softly and peacefully.

CLIENT

adidas

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THE TANGO APP

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Footballers are no longer just players; now they’re influencers. That’s why we partnered with adidas to build a new social platform from scratch. The idea was to create a space where amateur players could showcase their skills and prove they have what it takes to be football creators.

A few examples of the videos that were submitted by the players

CLIENT

Amnesty

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SLOW DOWNLOAD

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A slow internet connection is the perfect example of a “first world problem.” While some complain about waiting for videos to load, others across the world might be waiting days for food. These videos remind internet users that there are bigger issues to care about.

CLIENT

Mini

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INNER PACEMAN

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For the launch of the new MINI Paceman in Europe, we invited die-hard fans to go for a different kind of spin: a virtual test drive. Their performance was then measured using pre-set factors and ranked accordingly. As expected, they embraced the challenge.

CLIENT

WWF

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UGLY

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It’s not every day that creatives see their pitch work make it to the streets. This campaign broke that mold, reaching eleven European countries through posters, billboards, online banners, social media, and videos. It’s even hanging in a museum in New York now.

CLIENT

Possible

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THE SHOP

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What do you do when you need to hire over 20 people internationally in one month? Instead of a typical recruitment campaign, we turned the agency’s homepage into a commerce platform — a place where job-seekers can do more than just find job openings.

CLIENT

McDonald’s

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THE M

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McDonald’s briefed us on the launch of a truly unique sandwich: the M, a burger crafted with the finest ingredients.

CLIENT

Possible Games

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LENS OF WAR

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Lens of War is a game that honors war photographers who risk their lives to bring us the truth. Through illustrated war scenarios, the game gives users a stylized experience and helps them imagine the challenges of surviving common events in conflict zones.

CLIENT

Mazda

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HANDS

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This film was part of a pan-European campaign we created for Mazda, the Japanese car maker. The goal was to increase brand awareness by sharing more about their distinct culture and unique approach to car design.

CLIENT

McDonald’s

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EVERYONE SAVES

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McDonald's asked us to promote a value offer with in-store posters. Our insight got the client excited, leading us to develop an integrated campaign that spanned television, digital media, and even the streets.

CLIENT

Volkswagen

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OPTICAL ILLUSIONS

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Volkswagen wanted to create a campaign to explain the features of the new VW Caddy Maxi. We soon realized that optical illusions could be a simple way to do this.

CLIENT

Tassimo

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THE TASSIMO SHOW

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We launched a social media-based reality show following four inseparable friends: Emma, Laura, Julia, and Sara. Here’s the trailer for the first season and a clip from an interactive episode, where Emma went online searching for Mr. Right and received messages from real-life men on social media. The best candidate was then animated into the show.

CLIENT

Danone

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ENDLESS CHEERING

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Is it possible to develop a series of topical social media posts involving 13 countries and create 62 videos from a single master file? We did it — and in record time, we covered every situation a fan could face while watching football matches.

A few examples of the videos produced by local markets for their social media posts

CLIENT

McDonald’s

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HUNGARIAN WEEKS

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A TV spot we created to promote a special — and unexpected — offer: for the first time ever, McDonald’s Hungary introduced typical Hungarian dishes to its menu.